For example, the chart below indexes searches for Rotman vis-a-vis searches for MBAs in Ontario over the last 12 months. Viewing sub-trends versus their relative mega-trends can provide an insight into the market share captue of a particular brand.
Wednesday, March 12, 2008
Using Google Trends
Google Trends is a fantastic tool that can provide real insight into the "Buzz" surrounding a topic. Search volumes for multiple terms can be compared not just in order to contrast them (as we saw in our trends for Obama and Clinton) but in order to evaluate a relative order of magnitude.
For example, the chart below indexes searches for Rotman vis-a-vis searches for MBAs in Ontario over the last 12 months. Viewing sub-trends versus their relative mega-trends can provide an insight into the market share captue of a particular brand.
For example, the chart below indexes searches for Rotman vis-a-vis searches for MBAs in Ontario over the last 12 months. Viewing sub-trends versus their relative mega-trends can provide an insight into the market share captue of a particular brand.
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1 comment:
The geographical location on searches also helps put perspective to the results.
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